Important acquisitions

Health and Strength

Author [Charles Atlas]
Title Health and Strength
Imprint [London:: Charles Atlas Ltd.]
Date of Publication [c. 1948]
Language English
Notes Charles Atlas (originally named Angelo Siciliano) arrived in the USA as an immigrant from Italy in the early 1900s. He became a devoted body-builder in his youth devising a system of exercises, later referred to as dynamic tension, to build the perfect body. He developed his own muscle-building business in the 1920s, which had an extremely effective advertising campaign directed at 7-stone weaklings who had sand kicked in their faces at the beach. By the late 1930s his mail order course "Health and Strength", which covered dynamic tension and a healthy lifestyle, had become a global success. Subscribers signed to up to get a series of booklets which covered 12 lessons and a supplement on 'perpetual daily exercise'. His firm, Charles Atlas Ltd., had offices around the world, including London. This is a very well-preserved example of Atlas's mail order course which was produced, specifically for British users, in the late 1940s.
Shelfmark PB9.208.7/1
Acquired on 10/10/08
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