'Women of Britain say "Go!"' — poster, around 1915
View larger poster
This poster was published by the Parliamentary Recruiting Committee (PRC), a cross-party organisation which was set up to encourage men to enlist.
As well as commissioning over 200 different posters, the PRC also organised rallies, processions and public meetings.
Most of the PRC posters were published before conscription was introduced in 1916.
Do you think the poster was designed to appeal to men or to women, or both?
What is the main message that the poster aims to convey? How does it achieve this aim? Think about the text, imagery, and the emotional impact of the design. How successful do you think the poster might have been in encouraging men to enlist?
Look at the imagery in the poster. What view of women is being presented here? What social roles are emphasised? What does the poster say about the expected roles of men and women during wartime? What words would you use to describe the two women shown in the picture?
Look at where the men and women are placed in the picture. What effect is achieved by placing the women and child indoors and close to the viewer, and the men outside? Which figure do you feel most connected to in the picture?