Design agency to help develop brand

Scotland's world-class research library to get design makeover

The National Library of Scotland (NLS), one of the world's top research libraries, has appointed One World Design to develop its corporate identity. NLS is a unique Scottish institution, with the world's greatest collection of printed material on Scotland and the Scots, as well as a wide range of material from around the world.

One World were appointed following a four-way pitch. Alexandra Miller, NLS Director of Development and Marketing, said: 'We have an exciting new strategy of access and partnership and we want to reflect that in all of our corporate materials. NLS has great resources. We have fantastic modern and historical collections, as well as the latest scientific and business materials, both in print and electronic formats.

'Our printed items alone exceed eight million and include everything from Mary Queen of Scots' last letter to the manuscripts of great writers such as Sir Walter Scott and Muriel Spark, to a stunning collection of over one million maps.

'We have chosen a design agency who understand our complexity and our role as a 21st century resource for people in Scotland and beyond.'

Martin Budd, Creative Director, One World Design, said: 'I am delighted to be working with the NLS on such an exciting new project. We are looking forward to creating a powerful new image that will raise the profile of the NLS brand.'

NLS set up a new Development and Marketing department this year, to cover strategy, online development and marketing services.

NLS is Scotland's largest library, serving both as a general research library and as the world's leading centre for the printed and manuscript record of Scotland's history and culture. It also promotes access to the ideas and cultures of the world. It is funded by the Scottish Executive, and is governed by a Board of Trustees.

The Library houses eight million printed items and has been a Legal Deposit library since 1710. Every week it collects more than 4,500 new items.

12 September 2004




Speak me