Independent research carried out last year has revealed that users of the National Library of Scotland appreciate the Library's role in collecting and preserving Scottish material and have 'an emotional as well as a transactional bond' with the organisation. In contrast, people who have not used the Library are put off doing so by their perceptions of 'inaccessibility, elitism and aloofness'.
These are among the findings of the research, which involved four target groups and looked at areas such as delivery of services, communication, and the digitisation of material from the collections. The results will be used to guide the Library on how future strategies might be developed. A summary of the research can be read online: see Stakeholder Research page for more.
29 January 2004